Pedro Aires Pejão Rebelo

Leading the launch of digital releases and defining commercial strategies for the B2B platform, collaborating with global IT and project teams.

• Led the successful launch of digital releases for a B2B platform, coordinating with Global IT and project teams to ensure seamless deployment and functionality.
• Managed comprehensive content strategy and execution, uploading product descriptions, brand videos, and engaging content for the B2B platform to enhance user experience.
• Developed and implemented targeted marketing email campaigns for pharmacies using Salesforce Marketing Automation, driving engagement and communication efficiency.
• Orchestrated weekly status reporting for Portuguese and global teams, providing critical updates on project scope, improvements, and performance against KPIs.
• Defined and communicated commercial strategy to cross-functional departments, aligning objectives and driving initiatives from entry-level goals to strategic outcomes.

Managed online catalog optimization, social media marketing, and internal communications for a pharmacy chain, enhancing digital presence and engagement.

• Defined and optimized the online e-commerce catalog with SEO-rich descriptions, improving search engine visibility and driving organic traffic.
• Developed and executed a comprehensive marketing plan for social and professional networks, increasing brand presence and audience engagement.
• Managed the end-to-end production of new marketing materials, collaborating with designers and external providers to ensure brand consistency and quality.
• Established a new internal communication framework, fostering improved collaboration and information flow across all teams.

Spearheaded customer service, order management, and digital commerce initiatives across B2B and B2C channels, including marketplace integration and UX/UI improvements.

• Managed comprehensive B2C and B2B customer service and order fulfillment, including operations across multiple marketplaces, ensuring high satisfaction rates.
• Executed promotional campaigns, uploading product listings and descriptions to drive sales and enhance product visibility across digital channels.
• Conducted in-depth marketing sales analysis, identifying key trends to inform strategic decision-making and optimize campaign performance.
• Performed category analysis, optimizing Cost Per Click (CPC) and category relevance on platforms like Kuanto Kusta to maximize ROI.
• Successfully onboarded all pharmacies onto Glovo, managing Service Level Agreements (SLAs) to ensure efficient quick commerce operations.
• Provided critical UX/UI inputs and insights for the successful relaunch of nossafarmacia.pt on the VTEX platform, enhancing user experience and conversion.

Provided analytical support for pricing strategies across HI-FI and Telecom accessories, optimizing daily pricing and managing competitive responses.

• Provided critical analytical support to Account Managers for HI-FI and Telecom accessories, informing pricing strategies and market positioning.
• Managed daily price updates for unproductive products, leveraging Excel to optimize inventory movement and minimize losses.
• Developed and executed rapid responses to competitor flyers and promotional actions, maintaining market competitiveness and protecting profit margins.
• Liaised with providers to ensure the accuracy and quality of price collection data, improving the reliability of pricing intelligence.
• Streamlined master data introduction processes, enhancing data integrity and accessibility for strategic analysis.
• Managed and created monthly and daily shopping plans using MicroStrategy, optimizing procurement and inventory levels.
• Generated Point-of-Sale (POS) documents using SAP SRM, ensuring accurate and timely promotional materials.

Managed production control and quality verification for prototype materials within the mass-market channel.

• Controlled and verified prototype materials to ensure production completion, maintaining quality standards within the mass-market channel.
• Identified and reported production issues related to raw materials, contributing to process improvements and defect reduction.

Managed promotional campaigns for the pharmacy channel, including data entry, pharmacy liaison, and task force supervision.

• Accurately input and managed data for beauty promotional campaigns in Excel, ensuring data integrity for reporting and analysis.
• Served as the primary point of contact for pharmacies, addressing inquiries related to promotional activities and fostering strong client relationships.
• Conducted detailed analysis of promotional campaigns, providing insights to optimize future marketing efforts.
• Supervised a dedicated Task Force for Summer Promotional Campaigns (2018 & 2019), ensuring successful execution and achievement of targets.
• Provided technical support to clients for an external CRM system, collaborating with the IT team in English to resolve issues and enhance user experience.

Led the development and definition of new promotional campaign lines and managed customer support for promotional activities.

• Spearheaded the creation and definition of new promotional campaign lines, streamlining processes to enhance efficiency and market impact.
• Managed the compilation and reconciliation of refunds from promotional coupons, ensuring accurate financial processing via Excel.
• Provided comprehensive client support, resolving customer inquiries regarding past and present promotional credit notes to maintain satisfaction.
• Conducted detailed analysis of promotional activity campaigns, providing reports that directly informed Brand Activation strategies.

Provided client advice, cross-selling, and managed merchandise flow in a retail environment.

• Provided excellent client advice and support, successfully cross-selling products to enhance customer satisfaction and sales.
• Managed efficient product labeling and the systematic inflow and outflow of merchandise, ensuring organized inventory and display.